You're not letting
a room.
Paste your SpareRoom ad. You get back the real monthly cost written out in full, the household described the way people actually choose one, and anything in there that should not run flagged first — with the reason, not just the deletion.
You're letting a household.
Someone reading your ad is deciding who they will share a bathroom, a fridge and a Sunday morning with for the next year. Price and location get them to click. What makes them message is the description of the people and the way the house works — and that is the one thing almost no advert contains, because it is the awkward part to write.
The most persuasive fact you own — "there are three of us in our thirties, we mostly cook separately, and the house is quiet at weekends" — has no equivalent in any product catalogue, which is why the generic listing advice fails hardest here.
Where room adverts go wrong
- "Bills extra" with no number. The most common hidden cost in a flatshare. It wants last quarter's real total and the month it came from.
- An admin or holding fee that is not chargeable. For a tenancy, upfront fees of that kind were banned outright by the Tenant Fees Act 2019.
- A deposit over the cap. Five weeks' rent below £50,000 annual rent, six above. On £750 a month that is £865.38, and the report shows the arithmetic.
- "12 month AST minimum". Assured tenancies in England are periodic now; that is a tenancy that cannot be granted.
- Never saying how many people share the bathroom. The single most-asked question in flatshare messages, and the easiest thing in the world to answer.
- A photo set with no bathroom in it. Nine slots, and readers assume the worst about anything unphotographed. They are usually right.
- Deleting and re-posting to climb the results. Prohibited, and ads get pulled for it. Boosts are the legitimate version.
What a fix looks like
Double room available — £750. Nice double in a lovely house share, great transport links. Living with 3 other friendly people. Bills extra. Deposit 6 weeks. 12 month AST minimum, £150 admin fee payable on application. Professionals only, no DSS, no children, no pets.
Bright double with a desk in a four-person share, 8 min walk to [ADD FACT: station]. £750 per calendar month — that is the rent we will accept. Bills on top: gas, electricity, water and broadband come to roughly [MUST SUPPLY: recent monthly total, and which month] split four ways. Deposit [MUST SUPPLY: amount — capped at five weeks, which on £750 is £865.38, protected in a government-approved scheme]. No other fees are payable. Who's here: three of us, [ADD FACT: ages and what we do, whether you cook together, how sociable it actually is — this is the part people decide on, so it is worth five honest sentences]. Applications welcome from everyone, including people receiving benefits and people with children.
The ad got longer, which is the right direction here. Four cost items went from unanswerable to answerable, one unlawful line and one unchargeable fee came out with their reasons attached, and the paragraph that decides whether anyone messages you now exists.
Before you pay.
Why does it keep asking whether I live there?
Because almost everything else forks on it. A live-in landlord is taking a lodger under an excluded licence; a live-out landlord is granting a tenancy. Deposit protection, the deposit cap, rent in advance, what fees may be charged and what the ad may say about who you are looking for all differ between the two. If your ad does not make it clear, that question is the first thing on your list, and the rest of the advice is provisional until you answer it.
It removed "professionals only". Why?
Because for a live-out landlord it is the polite form of "no DSS", and the indirect versions are caught alongside the blunt ones — as are blanket bans on families with children. It does not just vanish from the copy: it comes back as the first-ranked issue with the reason attached, because a landlord who never learns why it went writes it again in the next ad.
Will it work out my bills and my deposit for me?
No. It never invents a rent, a bills figure, a deposit, a room size, a broadband speed, a commute time or the number of people in the house. It asks for last quarter's actual energy total and the month it came from, and it shows you the arithmetic on the deposit cap so the figure you write is one you can stand behind.
What actually makes a room advert work?
Answering the questions people message to ask. How many of you share the bathroom. What the bills really come to. Whether the living room gets used or is somebody's overflow. Whether you cook together. The room gets them to click; the household is what makes them message, and "three other friendly people" is what every other ad already says.
What does it cost?
Top up once, then top up again when your balance runs low. This job is about 28p — never more than 40p and spends only what a finished report actually costs, and any balance left stays available for another job. A change is another go at the job, so it costs pence too, same as a first run. A job that fails to generate spends nothing at all.
Other jobs Unfussed does.
Top up once. Jobs cost pence from your balance — see all thirty jobs.
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