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Fix My Etsy Listing

Thirteen tags.
Nine wasted.

Etsy gives you thirteen tag slots, and most listings spend nine of them repeating words the title has already won. Paste yours and you get back which slots are doing nothing, the phrases a buyer would have typed instead, and every place a word like handmade or vintage has quietly become a claim you have to stand behind.

Top up once No subscription about 28p — never more than 40p Your balance is only spent on a finished result A change is another go — it costs pence too
Illustrative example — not a customer result Personalised family name wood sign

Nice piece, but nine of thirteen tag slots repeat words the title already covers.

1
Tags waste coverage on title synonyms

Nine tags repeat "wood", "sign" and "decor" — swap them for occasion and recipient phrases the title hasn't used.

2
No maker or process detail

"Handmade with love" names no material or process — buyers pay a premium for the specificity, not the adjective.

Paste-ready tags

new home gift, housewarming decor, rustic wall hanging, personalised family sign, wedding gift wood

Made up for this page to show the shape of the output. Not a real report and not a customer result.

01
Paste your Etsy listing

Title, all thirteen tag slots, then the description — or a shop link that opens without a login.

02
Top up once

Store credit buys the job. This job is about 28p — never more than 40p of them.

03
Use result

A score, the ranked problems, and a title, thirteen tags and a description ready to paste back.

Not advice dump.
Actual tags.

Report tells you what's holding the listing back against Etsy's own search and gifting guidance, then hands you the replacement copy.

A cut-paper illustration seen from above: a row of blank paper swing tags threaded on a single string running across the frame, lying over a hand-thrown ceramic bowl.
38

Honest score

Title clarity, tag coverage, maker disclosure, occasion framing and returns clarity scored out of 100.

→

Priority fixes

Three to five ranked problems — a stuffed title, wasted tag slots, missing occasion framing — not generic ecommerce tips.

Tt

New title + tags

Stronger title and a full 13-tag set of distinct long-tail phrases, ready to paste into Etsy's tag boxes.

✓

Next actions

Short checklist for missing maker disclosure, vintage age, processing time or returns wording that AI must not invent.

Top up once. Jobs cost pence.

Top up once, then top up again when your balance runs low. This job is about 28p — never more than 40p and takes only what the finished report costs, which in practice means seventeen listings for one payment. A change is another go at the job, so it costs pence too.

Store creditspent in pence

Thirteen tags are thirteen questions.

A tag is not a label you stick on the listing. It is a phrase somebody types into the search box, and Etsy matches it whole. Which is why the most common way to waste one is to fill it with a word the title already carries: that match has been won, and spending a slot on it again buys nothing. Nine of thirteen going on variations of "wood", "sign" and "decor" is not a small inefficiency. It is nine questions you declined to answer.

The questions worth answering are the ones asked by someone who does not yet know your shop exists — who is it for, what is the occasion, what is it made of, what style is it. "New home gift" and "housewarming decor" are two different searches by two different people, and both of them would have bought the thing.

The other half is the title

A phone shows only the first few words of it, so the item has to be named there and everything after is for the algorithm rather than the reader. The same pass asks whether an occasion and a recipient appear anywhere, since that is how Etsy's gift surfacing finds a giftable item, and whether personalisation is explained as a process — what varies, how the buyer asks for it, what it does to the dispatch date — instead of being left as the word "customisable".

What a fix looks like

As supplied

Handmade Boho Wall Art Rustic Wood Sign Home Decor Gift Present Unique Wall Hanging Farmhouse. Tags: wall art, wood sign, boho, decor, gift, home, rustic, wall, sign, art. Beautiful wood sign, handmade with love. Great gift for anyone. Made to order. Message me for custom sizes.

What comes back

Personalised Family Name Wood Sign · Rustic Wall Hanging · New Home Gift. Tags: family name sign, new home gift, rustic wall decor, personalised wood sign, housewarming gift, farmhouse wall art, wedding gift wood, engraved family sign, [ADD FACT: five more distinct phrases — recipient and occasion pairings not yet used]. A personalised wood sign carrying your family name, hand-painted and distressed. [ADD FACT: dimensions], made from [ADD FACT: wood type]. Personalise with any name up to [ADD FACT: character limit] — tell us the wording at checkout. Made to order: [ADD FACT: processing time] before dispatch.

The title lost nothing a buyer needed and gained the two things they search by: what it is, and who it is for. Eight slots now carry eight different searches where ten had carried three. And "message me for custom sizes", which no search will ever index and no buyer reads before scrolling past, became a stated process with the one blank it depends on named rather than invented.

Before you paste.

What should I paste in — the tags as well?

The tags especially. Paste the title first, then the thirteen slots exactly as they currently stand, then the description. The tags are the part that cannot be scored unless it can be seen, and they are usually where the report finds most of its room. A shop link works as well, so long as the page opens for someone who is not signed in.

Will it fill in all 13 tags for me?

It writes as many distinct long-tail tags as your listing supports — recipient, occasion, style, material — and never pads a slot with a repeat of a title word. Where it can't responsibly invent a phrase you haven't given it grounds for, that slot is marked [ADD FACT] instead of guessed.

Will it call my item handmade or vintage if I don't say so?

No. Handmade status and any production-partner disclosure are only written where your listing already establishes them, and an item is only called vintage where a genuine 20-plus-year age is stated. Either one missing becomes [MUST SUPPLY], never a guess — both are Etsy policy requirements, not style choices.

What does one report cost me?

Top up once, then top up again when your balance runs low. This job is about 28p — never more than 40p of them and spends only what a finished report actually costs, so one payment usually covers seventeen listings. Tell it what to change and it redoes the work out of the balance you already hold — a change is another go at the job, so it costs pence too, and there is no second payment.

What if the report never arrives?

Then you have not paid for it. Balance come off against a finished report and nothing else, so a job that breaks partway leaves your balance exactly where it was and you can set it going again.

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