OpenRent. Rightmove.
What's missing.
Paste the particulars for a house, a flat or a letting — the ones you are typing yourself on OpenRent, or the ones an agent has drafted and sent you to approve. You get back the required facts the listing leaves out, named one by one with where to go and get each, and a rewrite that keeps every gap visible instead of writing around it.
An omission is the defect.
Most listing advice treats a weak description as the problem. On a property listing it usually is not. The problem is a blank field. Leaving material information out of an invitation to purchase is unfair in itself under section 230 of the Digital Markets, Competition and Consumers Act 2024 — whether or not it changed anybody's mind. So this tool reads for absence first and prose second. Be careful with what you find online about this: the Consumer Protection from Unfair Trading Regulations 2008 were repealed in April 2025 and National Trading Standards withdrew its Material Information guidance the month after, so most of the advice still up describes a regime that is gone.
The gaps it looks for by name
Price or rent and its qualifier. Tenure — freehold, leasehold, share of freehold, commonhold, shared ownership, non-traditional — which Zoopla makes a required field with its own dropdown. Council tax band. EPC rating, which has to appear in the advertisement once a certificate exists. Lease years, ground rent, service charge and each one's review period. Then the six fields Rightmove rolled out in May 2024: parking, accessibility, utilities, rights and restrictions, listed status and flood risk. Plus construction type where it is non-standard, because that is what decides whether a buyer can get a mortgage.
What a fix looks like
Stunning 2 bed apartment in a sought after development, close to all local amenities and transport links. Would suit professionals. No DSS. Offers invited — highest offer secures. Deposit 6 weeks, 2 months rent in advance.
Two-bed sixth-floor apartment with allocated parking — £1,450 pcm, and that is the maximum we will accept. Deposit five weeks' rent (£1,673); one month in advance; no other fees. EPC rating [MUST SUPPLY: band — required in the advert once a certificate exists]. Council tax band [MUST SUPPLY: check free at gov.uk/council-tax-bands]. [ADD FACT: distance] to Exchange Quay Metrolink. Applications welcome from all households, including those receiving benefits and those with children.
Three things happened there. Two figures came down to their caps. Two blanks were named rather than filled. And the discriminatory line did not just disappear from the copy — it came back as the first-ranked issue, because a landlord who never learns why it went will write it again next time.
Before you pay.
Will it fill in the tenure and the council tax band for me?
No, and that is the point of it. Unfussed never supplies a value you did not: tenure, council tax band, EPC band, lease length, ground rent, service charge, flood zone and construction type come back marked [MUST SUPPLY] with where to find each one, never filled in with a guess. A band guessed from the asking price is wrong often enough to be worse than a blank.
What is the difference between [MUST SUPPLY] and [ADD FACT]?
[MUST SUPPLY] marks a fact the listing is required to carry — its absence is the defect. [ADD FACT] marks something that would make the listing better but breaks no rule, like a room dimension or the aspect of a garden. The rewrite never quietly drops a [MUST SUPPLY] to make the copy read more smoothly.
Does this tell me whether my listing is legal?
No. It names which required fields are missing and what the rule says about them, which is a factual observation. It does not rule on your particular listing, and it is not advice. Your conveyancer, your agent's compliance team or your local Trading Standards service are who decide that.
I have a letting, not a sale. Does that change what it looks at?
Yes. A letting is scored on the proposed rent being stated as the figure you will accept, on the deposit and holding deposit sitting inside their caps, on rent in advance, and on wording that shuts out benefit claimants or families. Where it finds "no DSS" or "professionals only" it takes them out of the rewrite and raises them as the first-ranked issue, so you know why they went.
What does it cost?
Top up once, then top up again when your balance runs low. This job is about 28p — never more than 40p and spends only what a finished report actually costs, and any balance left stays available for another job. A change is another go at the job, so it costs pence too, same as a first run. A job that fails to generate spends nothing at all.
Other jobs Unfussed does.
Top up once. Jobs cost pence from your balance — see all thirty jobs.
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