What you make content about, who it's for, where you post, how long a plan you want, how often you can realistically post, and what the content is for. Your pillars if you already have them, and the stories, jobs and specifics you can actually draw on — that last field is the raw material every slot gets built from.

No. Every slot has to be buildable from what you actually supplied. Where a post genuinely needs a fact you didn't give — a number, a named client, an outcome — the plan marks [ADD FACT: what is needed] inside that slot rather than making one up.

The plan says so in the verdict and plans the honest number instead of padding to the one you requested. A calendar of thirty posts you cannot evidence is thirty things you will not post — that helps nobody.

The plan rotates format on purpose — a story from a real job, a how-to, a correction of something commonly believed, a straight answer to a question you said you get asked. A plan that is one format because it was easy to generate is not what you're paying for.

Yes — say what to change and we redo it. A change is another run from your balance, charged only for what it uses.

Top up once to start. Jobs cost pence from your balance, and you are charged only what they actually use. A job that fails to generate spends nothing at all.